03 — spin · creative coordinator · may 2020 – jan 2022

A title that undersold it.

Creative Coordinator, May 2020 to January 2022 — a title that undersold the job. I ran SPIN Weekly and grew its open and clickthrough rates 467% through data analysis, quarterly reader surveys, and content strategy with the head of editorial — while elevating the newsletter's design and reader experience. I worked with marketing and ad sales to grow Instagram 214% to 107K.

I created and wrote Daybreaker, the emerging-artist series that organically became one of the newsletter's top-5 clicked features, interviewed artists for SPIN Sets and Sessions, and sat on the advisory committee that reworked the site's UX.